Hillary Carlip, my collaborator and the co-founder of Worship the Brand, and I both swear by the power of goal setting. We've been doing it for decades, and both of us have found it to be an invaluable tool toward achieving our successes. Getting clarity about your goals and the results...

As an artist or a crafter, your work is exceptionally personal. If you have the intention of making a living from doing what you love, it is crucial that you “Land Your Brand” and clearly communicate what makes you unique, special and different. That will then translate to what makes your...