PlantBot Genetics (www.monsantra.com) as part of the Billboard Art Project (http://billboardartproject.org) where we created advertisements for our PlantBot Brands.
The Billboard Art Project is taking over roadside digital LED billboards to turn them into free public art venues for 24 hours or more. Those in-your-face and colorful canvases that you see as you sit stuck in traffic are turned over to local and international artists for a little break from everyday advertising, presenting larger-than-life art in glowing colors.
Catch a glimpse from your car as you drive by, or hang out for awhile and watch the show with other artists and onlookers. You won't know what is coming next as different artists explore this medium, with the electronic canvas morphing every 6-10 seconds.
Jeff Schmuki + Wendy DesChene = PlantBot Genetics
Artists Wendy DesChene + Jeff Schmuki form PlantBot Genetics, a parody of a biotech corporation that satirically looks at the possible evolution of plant species due to cellular invasion technologies and other interspecies agricultural practices.
Genetically modified food technology is so new and untested that we have no idea what long term effects it will have on those who consume it, the lands on which it is grown, what wide-ranging environmental impact that may occur.
Monsantra, our company's most widely distributed product, is named after the Monsanto Corporation, one of the largest suppliers and producers of genetically modified seed. Like a B-movie Godzilla, Monsantra is a hybrid of imagination possibility and reality.
We can only guess what will happen to the food supply with subsequent generations of GMO's? Using actual seeds created and patened by the Monsanto Corporation and other suppliers, plants are grafted onto robotic and remote controlled bases to become an organism with no clear heritage and no clear future. The poetic GMO plant robot hybrid hybrids beg the question, what will it all become?
Like any other sucessful biotech, we have expanded our marketshare to include other projects that look to a larger enviroment impact. Our most recent Moth Project represents a more direct approach to this form of public practice and scholarship.