If you’re like us and are a bigger fan of the Super Bowl commercials (costing as much as $4.5 million for a :30 spot!) than you are of the game itself, then you know that the armchair quarterbacking the day after gets pretty heated over which advertisers scored and which ones should’ve been benched. This year’s offerings were pretty good (and you can check ’em all out on the special Tumblr page NBC put up for just the ads! but it will take some time to determine whether any true classics debuted. For comparison sake, here’s a look back at the ten best Super Bowl commercials of all time (in no order).